CupraSensorialCapsule

  • Client:
    • Cupra Design Team
  • Production Company:
    • Tigrelab
  • Role:
    • Design & Technical Development
  • Tools Used:
    • Touch Designer
    • Notch
    • Cinema 4D
    • Ableton Live
    • Max
    • VS Code
  • Programming languages:
    • HTML & CSS
    • Javascript
    • Python

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The Sensorial Capsule reinterprets CUPRA's DNA beyond cars, transforming the vehicle from machine to entity with its own personality that responds to its driver. This experience showcases the materials, textures, and forms central to the brand's design pillars, amplifying emotions through light and sound.

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The capsule's hardware integrates LED lighting and sensors, creating an interactive, tangible element.

Powered by a distributed architecture, TouchDesigner functions as the brain, coordinating sensors, processing visuals, communicating with capsule hardware, and maintaining a web server to control the installation. Ableton Live generates sound, receiving instructions to synchronize with visuals in real time.

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Through this fusion of technology and emotion, the Sensorial Capsule doesn't just demonstrate CUPRA's vision. It invites you to experience the future of human-machine connection.

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